A brief outline of 21st Century's digital marketing services.
Digital Marketing is the latest (well, recent-ish) buzzword for what is essentially online marketing, which includes (but as the lawyers say, is not limited to) social media, email marketing, SEO, Google AdWords and video marketing, with a smattering of other disciplines mixed in there as well.
What this essentially means is that there are a wide variety of options available to you to promote your business offering, product or service. Which one (or ones) you choose to employ entirely depends on what you are trying to achieve, but in general an equal mix of as many as possible tends to produce the best results.
Of course, budget is very much a deciding factor. Google AdWords is not for the feint-hearted (or the budget-light) unless you have a solid strategy in place, whereas email marketing can be surprisingly effective (and can cost next to nothing) if you know what you are doing, who you are chasing, and what you are trying to sell to them.
In any event, whatever your budgetary or time-constraints, we have conducted innumerate marketing campaigns across all of these platforms (and more) over the course of our 15 years as a limited company (and almost a decade prior). So please ask us if you want to know more about:
SEO: Search Engine Optimisation is a process we conduct (or teach you how) that ensures that each page of your website contains the relevant key phrases to attract the maximum number of searches via Google and the other search engines.
Social Media: We work closely with several experts who specialise in developing social media strategies for business, especially how best to utilise Facebook and Twitter to acquire paying customers, rather than to collect conversations and pictures of cats (nb we do like cats).
Video marketing: YouTube is of course the leading platform for video marketing and promotion, and we have had oodles of experience producing promos, showreels, product demonstrations, mini-documentaries and even feature length films, some of which have attracted more than 100,000 views (see Strawman).
Google AdWords: This is generally all about hitting the sweet spot, balanced between your needs and your monthly budget, and is best managed by consulting an expert – like what we have.
Email marketing: Cheap and cheerful, this field can split up into many sub-areas including: mailing list building, newsletter management, subscriber offers, competitions and membership campaigns.
Whilst the above areas tend to be our main focus, we have recently been dabbling in the field of app development as an additional marketing channel. In combination with our main marketing interests, this will ensure that we will continue to offer an integrated marketing solution that will lift your business above the noise.
For more information, or to discuss any project you may have in mind please call 01727 827733 or email us.